Cyber Monday of all days is very deceptive. We always feel bad for people who bring in uncomfortable boots they bought Online, and then we have to charge them to adjust their bindings and charge them for molding, when they could have bought everything here in the first place and ended up saving
The world is filled with fake news and alternative facts. One of the most universal misconceptions is that everything is cheaper online. While this can sometimes be true, it is not always true. In the world of specialty retail, like ski shops, it is always cheaper to buy local than to buy online.
Ahhh, ski boots. Has your face ever lit up when thinking of putting on your ski boots? Probably not. Most people reasonably assume such a phenomenon isn’t possible. But they’d be wrong. I saw an interesting thing this morning. Someone, when trying on a new ski boot, had an expression on their